Swimming with Dragons rather than Sharks!!

By James Sutton March 20, 2018

Last month we took time out from swimming and diving for a trip to the ICC in Birmingham for the annual #SBS winners event hosted by Theo Paphitis. 

The whole day was just for #SBS winners who were able to take advantage of several exclusive offers and listen to a number of inspirational speakers including Theo himself who discussed a range of topics including Brexit and the new US president. 

The launch of Shop #SBS was exciting, as it is a website we can all visit to browse and purchase artisan goods from all the winners. There is a wide variety of gifts, foods, accessories, wedding products and household items including a pet section. A huge variety of goods for sale, something for everyone really. 

There was also a talk from a fellow SBS winner Jodine Boothby who is the inventor of the Gummee Glove and now many other products. She gave an honest and very amusing talk about how Gummee Mummee came to be and the trials and tribulations she experienced along the way. It was clear how her passion and enthusiasm has helped Jodine make such a success of her business, something I hope we share. 

The day culminated with a Question Time session where anyone in the audience was encouraged to ask questions of Theo and the other panel members Deborah Meaden (fellow Dragon) and John Mills (founder of JML Direct). It was great to hear such successful people answer questions from the floor, we were even brave enough to ask one ourselves! 

Keep on eye on our website over the next few months as we have another update in development which we hope will further improve your shopping experience.

Expert advice

“As an optometrist and regular swimmer, I enjoy sourcing a wide range of goggles and masks to help you see well in the pool, sea or spa.”

James Sutton (MCOptom)
Founder of Prescription Swimming Goggles